While we are preparing to kick off, we are getting smarter.

On day one of Social Media Week, teams will be briefed on the problem as well as recieve an intelligence brief that will get them up to speed on education issues, creativity in education, and examples to as what the solutions could look like.

These briefs will be available to download on this page.

Meanwhile, below is some background on the situation:

With US school curriculums focusing more and more on testing scores and hard facts, and less and less on creative excericises, there’s little room left for development of creativity. And as the US is investing heavily in education, Torrance Creativity Tests show the creativity scores are stagnating dramatically.

“An impediment has been a No Child Left Behind educational system that is too geared to test-taking,” says Daniel Pink, author of A Whole New Mind. “What’s troubling is that our system is obsessed with standardization at the very time when the future of our economy depends on the opposite.”

A recent IBM poll of 1,500 CEOs identified creativity as the number one “leadership competency” of the future. As the US economy has historically been a beacon of innovation in the global markets, the potential consequences of this crisis will be sweeping for the US economy and the future of innovative thinking.

“It worries me that we’re not thinking big enough, that we’re not preparing our kids for a world that will be terribly different from the one we grew up in,” says Patrick Bassett, president of the National Association of Independent Schools. “We need kids to be more risktaking, more entrepreneurial,” Bassett stressed. “More than ever, we need the right brain to mix with the left.”

Our schools are not preparing students for leadership roles which will keep us competitive in the global economy. Teachers today are working in a 19th Century school system preparing students to solve problems for the 21st Century.